Search Engine Optimization

Gravity SEO, based in sunny San Diego, offers expert search engine optimization consulting services to small and medium sized business.  We've served many happy clients and helped them achieve their web marketing goals.   Our goal is to help you make your website the best it can be, both for site visitors and the search engines. 

Just what is search engine optimization?  Basically, optimization is applying a set of principles to the on-page and off-page elements of a site.  Specifically, optimization is the process of designing, writing and coding (in HTML) web pages to increase the probability that your web pages will appear at the top of search engine queries for selected keywords and phrases.  We also believe optimization includes designing web pages that reflect the needs of the web users and leads them through to desired outcomes.

Search engine optimization begins by identifying the marketing objectives of the client.  The next step is keyword and market research based on the client's industry and market.  Diligence at this level will pay off in the end.  We uncover every possible permutation of the keywords relative to your industry.  This research drives almost all of the on-page attributes that will go into the optimization, including title tags, meta tags and the all-important page copy - the written words on your pages.  This is the heart of optimization and when done well, leads to higher rankings, greater internet saturation and, ultimately, success.

Good SEO also includes web design and navigation.  The layout and navigation of your site must work for your target audience- if not, no amount of traffic will improve your bottom line.  A well designed website compels the user, interacts with the user and leads them through the site to desired outcomes.

There are also very important off-page elements to website optimization, the most important of which is link popularity, or the number and relevance of links leading to your site.  Central to link popularity is link worthiness, or most fundamentally, having a site with a level of quality that compels others to link to it.  Unfortunately, this basic tenet of link strategy is absent in many marketing approaches.  In the long run, a well-designed, informative and regularly updated site will develop link popularity naturally.  It is worth understanding how to develop high quality, relevant reciprocal links that will improve your rankings and be helpful to your site visitors.

There are methods of improving a site's rank that do not include fundamentally improving the site's quality.  Doing work to 'artificially' rank higher using trickery and deception is commonly called 'black hat' SEO.  The SEO methods that we practice are all 'white hat,' and do not involve questionable tactics that could backfire or harm the reputability of a client.  At Gravity SEO, we stand firmly against employing black hat techniques, including such unpleasant terms as spamming, link farms, keyword stuffing, hidden text, doorway pages, tiny text, redirects, cloaking, etc.  We will work within the rules and focus on satisfying your customers and improving your bottom line.

For more information, please contact us or call: (619) 818-1317.